A two-crew HVAC company in a mid-size metro relies on purchased, shared leads and word of mouth. Here is how a local SEO engagement turns its own brand into the lead source.
Residential HVAC company — 8 employees, two crews, one metro service area.
Invisible in the map pack and dependent on resold leads shared with competitors.
Homeowners in the area were searching “AC repair near me” every day — and finding three competitors and two lead-gen sites. The company bought leads from those same sites at a premium, then raced rivals to the phone.
Their Google Business Profile was half-complete, reviews trickled in unmanaged, and the website was a five-page brochure with no local pages and no tracking.
The plan: make the company the obvious local choice on Google, build pages for every service and suburb worth winning, generate reviews systematically, and answer every inquiry in seconds — then measure all of it in booked jobs, not clicks.
Illustrative metrics shown to demonstrate the reporting format — these will be replaced with verified client results.
Local SEO is won by months of correct, boring work — profiles, pages, citations, reviews — not tricks.
A systematic review engine turns every completed job into tomorrow's ranking and trust signal.
Once calls were attributed, budget moved from resold leads to owned visibility — permanently.
Request a free local audit. We will show you exactly where you rank across your service area today — and the gap between you and the top three.