A regional commercial cleaning company spends steadily on Google Ads — and watches cost per lead climb every quarter. Here is how an optimization engagement rebuilds the account on the same budget.
Commercial cleaning company — regional B2B service area, steady monthly ad budget.
Rising spend, unverifiable conversions, and ads landing on a generic homepage.
The account had been “set and forget” for two years: broad match spending freely, conversion tracking counting page views as leads, and every ad pointing at the homepage. Smart bidding was optimizing toward numbers that were simply wrong.
The budget was fine. Everything downstream of it was leaking.
Optimizing on bad data just automates waste — so tracking came first. Then an intent-based account restructure, dedicated landing pages matched to each service, and weekly management that cut waste and fed winners.
Illustrative metrics shown to demonstrate the reporting format — these will be replaced with verified client results.
Every optimization made on bad conversion data is waste with extra steps.
Doubling the conversion rate halves the cost per lead — no auction strategy competes with that.
Accounts drift. The change log showed exactly which weekly cuts and shifts earned the gains.
Request a free ads audit. We will show you the waste, the tracking gaps, and what fixing them is worth — before you spend another month.