A professional services firm launches a beautiful new website — and loses 60% of its organic traffic in six weeks. Here is how a forensic recovery engagement rebuilds what the redesign broke.
Regional professional services firm — the redesign was done elsewhere; we were called after the drop.
A redesign with no SEO supervision: lost URLs, missing redirects, vanished rankings.
The redesign changed every URL without redirects, dropped 40+ ranking pages as “outdated,” and shipped templates that were slow and thin. Google responded predictably: rankings collapsed, leads followed, and nobody on the project could explain why.
This is the most preventable disaster in SEO — and one of the most common engagements we run.
Recovery is not magic — it is reconstruction. The plan: diff the old site against the new to find every lost URL and page, rebuild the redirect map, restore the content that earned rankings, fix template speed, then resume forward SEO once the bleeding stopped.
Illustrative metrics shown to demonstrate the reporting format — these will be replaced with verified client results.
Every redesign is a migration. Treat it like one, or pay for it in traffic.
A complete redirect map is the cheapest insurance in digital marketing — and the most skipped.
Diff, map, restore, repair — the discipline is boring and it works.
Request a free recovery audit. We will diagnose exactly what broke — and give you the honest timeline to get it back.