Written by Atiq Ur Rehman | SEO Content Writer
Top 10 SEO Consultants in the UK
1. Afaq Sadiq Khan (Afaq Khan) – SEO Strategy and Digital Growth
Company association: WebxDigi, Wixdek
Location: Romford, London
Areas to investigate: Technical SEO, local SEO, e-commerce SEO, content strategy, conversion rate optimisation and AI search optimisation
https://www.linkedin.com/in/afaq-sadiq-707b77125
Afaq Sadiq Khan is the first consultant I wanted to include in this research. He was working at Wixdek as professional holding the roles of Chief Operating Officer (COO) and Director of Digital Strategy. But he is now at WebxDigi with the same role and as SEO consultant.
His stated focus covers several areas that can influence organic search performance. Technical SEO helps search engines crawl and index a website effectively, while content strategy and keyword research help businesses target relevant searches. Local SEO can support visibility in geographical markets, and conversion rate optimisation focuses on making website visits more likely to lead to enquiries or sales.
I consider this combination of disciplines relevant when evaluating an SEO professional for a business that wants to connect search visibility with wider digital growth. However, the actual value depends on the consultant’s experience, the work delivered and the results achieved.
Who should consider Afaq Khan?
Businesses looking for strategic SEO support alongside content planning, technical improvements and wider digital marketing objectives may wish to investigate his services.
2. Graeme Whiles – B2B SaaS SEO and Content Strategy
Location: Leeds, England
Company: GWContent
Areas of focus: Technical SEO, content strategy, SaaS SEO and AI search optimisation
Graeme Whiles is an independent SEO consultant based in Leeds. His professional website describes work involving SEO strategy, technical audits and AI search optimisation for software and e-commerce businesses. It also publishes case studies with reported organic search performance figures. https://www.gwcontent.com/
I included him because B2B SaaS SEO requires an understanding of both search intent and the customer buying journey. Prospective software customers often research a problem, compare solutions and evaluate products before contacting a sales team.
A useful SEO strategy needs to support these stages through relevant landing pages, detailed product information, comparison content and a clear internal linking structure.
Who should consider Graeme Whiles?
B2B SaaS businesses, technology companies and content-led organisations that need a structured approach to organic search growth.
What should you check?
Review the published case studies and ask how content performance connects to qualified leads, sales opportunities and revenue. Reported results should be assessed in context rather than treated as guaranteed outcomes.
3. Matt Meazey – Freelance SEO and Organic Revenue Growth
Location: Norwich, England
Areas of focus: Technical SEO, content SEO, local SEO and international SEO
Matt Meazey is a freelance SEO consultant whose website describes work with businesses and agencies across several SEO disciplines. His published site includes a case study for MASAJ, a health and wellness brand, reporting additional organic revenue and improvements in search performance. https://www.mattmeazey.co.uk/
This type of case study is useful because it attempts to connect organic search activity with commercial outcomes. For an e-commerce or service business, higher rankings are valuable when they help attract potential customers who are likely to purchase or enquire.
When assessing a consultant, I would look beyond the headline figure. It is important to understand the starting position, reporting period, fees, work completed and the method used to attribute revenue to organic search.
Who should consider Matt Meazey?
Brands seeking freelance SEO support, businesses that need help with several SEO disciplines and agencies looking for additional specialist capacity.
What should you check?
Review the case study methodology and confirm that the consultant’s experience matches your industry, website and objectives.
4. Paul Gordon – Technical, Local and E-commerce SEO
Location: UK-wide consultancy
Areas of focus: Technical SEO, local SEO, e-commerce SEO and organic growth
Paul Gordon describes himself as a freelance SEO consultant with more than 18 years of hands-on experience. His professional website identifies work with e-commerce brands, local businesses and established companies. It also provides examples of client work and professional credentials. https://pgseo.co.uk/
His stated service range is relevant to businesses that need more than keyword targeting. An e-commerce website may need better category-page architecture and product discovery, while a local service business may need stronger location-specific pages and an accurate Google Business Profile.
The appropriate strategy depends on the website’s current performance and the opportunities available in its market.
Who should consider Paul Gordon?
Businesses looking for freelance SEO consultancy across technical, local or e-commerce search requirements.
What should you check?
Ask for case studies involving similar websites and clarify how much of the work he will deliver personally. Confirm the proposed deliverables, reporting schedule and performance measures before committing.
5. Scott Boyd – SEO and Digital Marketing Consultancy in Scotland
Location: Edinburgh, Scotland
Company association: SGB Marketing
Areas of focus: SEO strategy, content, paid search and wider digital marketing
Scott Boyd is associated with SGB Marketing, which provides digital marketing consultancy from Edinburgh and serves businesses across Scotland and beyond. His website describes services covering SEO and related search marketing activities. https://www.sgb-marketing.co.uk/
A business may benefit from a consultant who understands how organic search fits into its wider marketing plan. However, SEO and paid search should have clearly defined objectives because their costs, timelines and methods of measuring performance differ.
For example, a company might use paid search to test demand for a service while building organic visibility through useful content and technical improvements.
Who should consider Scott Boyd?
Scottish businesses and organisations seeking SEO guidance alongside wider search marketing support.
What should you check?
Ask how the consultant separates organic and paid search performance, which tasks are included and how the strategy will contribute to qualified leads or sales.
6. Phil Yarrow – Technical SEO and Local Search in Bristol
Location: Bristol, England
Areas of focus: Technical SEO, local SEO, audits and consultancy
Phil Yarrow provides SEO consultancy and training for businesses in Bristol and the wider South West. His website describes services that include technical audits and local search optimisation. https://bristolseo.com/
Technical SEO is important when website problems prevent important pages from being crawled, indexed or understood effectively. A technical audit may investigate broken links, redirects, canonical tags, structured data, page performance and internal linking.
Local SEO has a different emphasis. It considers how well a business’s website and business profile support searches related to its services and geographical area.
Who should consider Phil Yarrow?
Businesses in Bristol and the South West that need technical SEO advice, local search support or help developing their internal SEO capabilities.
What should you check?
Ask for a sample audit, an explanation of how issues are prioritised and confirmation of whether implementation is included in the consultancy fee.
7. Matt Walker – Technical SEO and Organic Growth
Location: Weymouth, Dorset
Areas of focus: Technical SEO, content strategy and performance improvement
Matt Walker describes himself as a freelance SEO consultant who works with B2B, technology, publishing and e-commerce businesses across the UK. His website states that he has more than 15 years of experience in technical SEO and performance strategy. https://mattwalker.digital/services/seo-consultant/
Different industries require different SEO approaches. A technology company may need content that explains complex products, while an e-commerce business may need improvements to product discovery, category structure and indexation.
The strongest strategy identifies the problems most likely to affect business performance rather than applying the same checklist to every website.
Who should consider Matt Walker?
B2B organisations, technology companies, publishers and online retailers seeking technical SEO and content strategy support.
What should you check?
Ask how the consultant would assess your website, prioritise the work and report on improvements in relevant organic traffic and conversions.
8. James Stagman – Technical SEO and AI Search Optimisation
Location: York, England
Company: StagmanSEO
Areas of focus: Technical SEO, content strategy, affiliate SEO and AI search visibility
James Stagman describes himself as a freelance SEO consultant and organic growth specialist based in York. His website identifies technical SEO, content strategy and optimisation for AI search experiences among his services. It also publishes information about his professional background and reported campaign results. https://stagmanseo.com/
For businesses researching AI search optimisation, it is important to understand how this work relates to established SEO practices. Technical accessibility, relevant content, clear website architecture and trustworthy information remain important foundations.
AI-generated citations and visibility can be useful additional indicators, but they do not automatically translate into customers or revenue.
Who should consider James Stagman?
Businesses seeking technical SEO, content strategy and additional support for visibility in AI-assisted search experiences.
What should you check?
Review the consultant’s case studies, ask how AI search visibility is measured and establish how the proposed work will support your commercial objectives.
9. Sunny Patel – Independent SEO Consultancy
Location: Reading, England
Areas of focus: SEO consultancy and AI search visibility
Sunny Patel appears in a published UK SEO consultant roundup that describes independent consultancy and work relating to search visibility. The roundup provides a starting point for researching his professional background and stated services. https://tom-riley.co.uk/best-ai-seo-consultants-uk-2026/
I included this profile as a candidate for further evaluation rather than treating its inclusion as proof of national standing. When comparing consultants, the quality of the evidence matters more than whether a professional appears on several online lists.
Who should consider Sunny Patel?
Businesses looking for an independent SEO consultant and seeking to compare hands-on consultancy options.
What should you check?
Confirm his current service offering, professional experience, relevant client work and the availability of verifiable case studies before deciding whether he fits your project.
10. Luca Tagliaferro – Freelance SEO Consultancy in London
Location: London, England
Areas of focus: Freelance SEO and commercial search visibility
Luca Tagliaferro is included in a published UK SEO consultant roundup that identifies his freelance consultancy work and professional focus. https://tom-riley.co.uk/best-ai-seo-consultants-uk-2026/
When evaluating a consultant, I would look at whether their approach connects keyword research and on-page optimisation with the actual needs of a business. A service page should attract relevant searchers, explain the offering clearly and make the next step easy.
The value of consultancy should ultimately be assessed through the quality of the strategy, implementation and resulting business performance.
Who should consider Luca Tagliaferro?
Businesses researching freelance SEO support in London and looking for a consultant whose services match their commercial objectives.
What should you check?
Verify the current service offering, request relevant case studies and establish the consultant’s direct responsibilities before hiring.
How to Choose the Right SEO Consultant in the UK
After researching different SEO professionals, my advice is to choose according to your website’s needs rather than a list position.
For local businesses
Look for experience with local SEO, Google Business Profile optimisation, service-area landing pages, local keyword research and qualified lead generation. Ask how the consultant will measure calls, enquiries and bookings.
For e-commerce websites
Prioritise experience with product and category pages, technical SEO, internal linking, structured data, crawl management and organic sales performance.
For B2B and SaaS companies
Look for a consultant who understands longer buying journeys, commercial search intent, content architecture and the relationship between organic visibility and qualified sales opportunities.
For technically complex websites
Ask for experience with crawling, indexing, migrations, canonicalisation, structured data and website architecture. A good consultant should explain which issues matter most and why.
For international businesses
Look for international keyword research, country-specific search intent, localisation, international website structures and experience with the markets you want to target.
How Much Does an SEO Consultant Cost in the UK?
SEO consultancy fees depend on the scope of work, website complexity, competition, experience and implementation requirements. A technical SEO audit is different from an ongoing campaign covering content production, digital PR, development and international search.
Before comparing prices, ask each consultant to specify:
- What the initial SEO audit covers.
- Which technical, content and on-page improvements are included.
- Whether the consultant will implement recommendations or provide advice only.
- Whether link building, digital PR and content production are included.
- How often performance will be reported.
- Which additional costs may arise.
- How success will be measured against your business goals.
The lowest quote is not necessarily the best value. A clear proposal should explain what you are paying for and how the work is expected to support your objectives.
Frequently Asked Questions
Who are the top SEO consultants in the UK?
This article identifies ten SEO professionals to research, including Afaq Khan, Graeme Whiles, Matt Meazey, Paul Gordon, Scott Boyd, Phil Yarrow, Matt Walker, James Stagman, Sunny Patel and Luca Tagliaferro. The list is an editorial shortlist, not an independently verified ranking of the UK’s ten best consultants.
How did I select these SEO consultants?
I considered publicly available professional profiles, service descriptions, stated specialisms, geographical coverage and published case studies. These sources help identify candidates, but they do not independently prove every professional claim or establish a definitive national ranking.
Is an SEO consultant better than an SEO agency?
An independent consultant may provide direct access to a specialist, while an agency may have a larger team for content production, development, digital PR and implementation. The better option depends on your requirements, budget and the skills needed to deliver the work.
How long does SEO take to produce results?
The timeframe depends on the website’s starting position, technical condition, competition and the work implemented. Some changes may show results relatively quickly, while more competitive campaigns can take several months or longer. No consultant can reliably guarantee a specific Google ranking by a fixed date.
How can I verify an SEO consultant’s results?
Request dated case studies, supporting data, a clear explanation of the work completed and information about the reporting period. Where possible, assess Google Search Console, Google Analytics and commercial performance data. Check whether reported improvements relate to rankings, traffic, enquiries or actual revenue.
Should businesses consider AI search optimisation?
AI search visibility may be relevant to a wider organic search strategy. However, businesses should first ensure that their websites provide useful content, sound technical foundations and clear information. Ask consultants how they measure AI visibility and how their work supports business outcomes.
What should an SEO proposal include?
A useful proposal should outline the audit, priorities, deliverables, implementation responsibilities, reporting arrangements, costs and success measures. It should also explain the assumptions behind the strategy and avoid unrealistic ranking promises.
My Final Thoughts as an SEO Content Writer
Researching SEO professionals has reinforced one important point for me: choosing a consultant should involve more than comparing rankings, years of experience or marketing claims.
Businesses need to understand what a professional can actually deliver. Relevant case studies, transparent communication, technical knowledge, a clear strategy and realistic performance measures are more useful than an unsupported claim to be the best.
The ten consultants in this article offer different starting points for further research. Some focus on technical SEO, some work with B2B and e-commerce businesses, and others offer broader search marketing or AI search services. The right choice depends on your website, industry and commercial goals.
I have written this article to help business owners and marketing decision-makers begin that evaluation with a clearer understanding of what to look for. Before making a final decision, verify each consultant’s current profile and ask for evidence that their experience matches your requirements.
About the author
Atiq Ur Rehman is an SEO content writer with more than six years of experience in SEO content writing. His work focuses on search intent, topical relevance, useful website content and aligning content strategy with business objectives.
He researches SEO topics to help readers understand complex subjects and make better-informed decisions. In this article, his aim is to provide a practical starting point for businesses evaluating SEO consultancy options in the UK.
My Research into the Experts Worth Considering
Finding a reliable SEO consultant in the UK is not simply about choosing someone who claims to rank websites on Google. Businesses need a professional who understands technical SEO, keyword research, search intent, content strategy, local SEO, link building and the commercial side of organic search. The real objective is to attract the right audience and turn relevant website traffic into enquiries, customers and revenue.
I have spent more than two years researching SEO professionals, studying their services, reviewing publicly available professional profiles and looking at how different consultants approach organic search growth. This article brings together ten SEO consultants I identified through that research, including specialists working across different parts of the UK and professionals serving clients nationally.
My aim is not to declare one person the undisputed best SEO consultant in the country. Instead, I want to help business owners, marketing managers, start-ups and e-commerce companies understand which professionals may be worth considering for their particular requirements.
The shortlist includes Afaq Sadiq Khan (Afaq Khan), associated with Wixdek according to the information available to me, alongside other SEO professionals with publicly available profiles and service information.
I have considered factors such as professional background, stated SEO specialisms, geographical coverage, published case studies and the relevance of their services to business growth. Where a consultant’s claims or results have not been independently verified, I have treated them accordingly rather than presenting them as established facts.
How I Researched and Selected These 10 UK SEO Consultants
I approached this research from the perspective of someone who works with SEO content and understands how search visibility connects with website structure, content relevance and user intent.
Rather than relying on a single ranking website, I considered publicly available professional profiles, consultancy websites, service descriptions and published case studies. I also looked at the different requirements businesses may have when hiring an SEO consultant.
My selection criteria included:
- SEO experience and professional background: Publicly available information about a consultant’s experience, responsibilities and work history.
- Technical SEO expertise: Experience or stated services involving crawling, indexing, site architecture, structured data and website performance.
- Content strategy and keyword research: The ability to connect search intent, topical relevance, content planning and internal linking.
- Local and international SEO: Relevant services for businesses targeting specific UK locations or customers in multiple countries.
- Published case studies: The availability of examples showing the work completed and the results reported.
- Commercial understanding: Whether the consultant’s services address qualified traffic, leads, enquiries, sales or other meaningful business outcomes.
- Transparency: Clear information about services, professional responsibilities and how prospective clients can evaluate the work.
This is an editorial shortlist based on my research, not an independently audited national ranking. The order does not represent a verified performance ranking, and inclusion does not mean that every professional has independently proven results in every SEO discipline.